SilverPush partnered with McCann to run a campaign on YouTube using AI to reverse the platform's algorithm.
6 reports, 2 independent
Updated Jul 29
Gone quiet
Reached 6 outlets in its first 24 hours
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New informationRepeats or wire copies
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
SilverPush partnered with McCann to run a campaign on YouTube using AI to reverse the platform's algorithm.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.SilverPush used AI to manipulate the YouTube algorithm for a campaign with McCann.1 source
The campaign tested targeting brand-unsuitable content and used AI contextual intelligence.1 source
Keep exploring
The entities involved
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McCann
advertising agency
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SilverPush
Singaporean marketing technology company
Nothing else this week.
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YouTube
American video-sharing platform owned by Alphabet Inc.