Smriti Sharma, EVP at Comscore, provided market analysis showing AI recommendations influenced Nike purchase decisions.
1 report, 1 independent
Updated Jun 17
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What happened
Smriti Sharma, EVP at Comscore, provided market analysis showing AI recommendations influenced Nike purchase decisions.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Smriti Sharma
researcher (ORCID 0009-0004-9969-8230)
Nothing else this week.
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Comscore
American market research company
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Nike
American athletic equipment company