Snapchat+ surpassed X Premium and Meta Verified in audience uptake, driven by Buddy Passes.
1 report, 1 independent
Updated Aug 18
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What happened
Snapchat+ surpassed X Premium and Meta Verified in audience uptake, driven by Buddy Passes.
Who's involved
What this event is mainly aboutKeep exploring
Part of
Meta, Snap, and ByteDance are intensifying competition for user engagement and advertising dollars.Also in this story
- Meta's settlement changes could levy on competitors.
- Messenger is being integrated into Meta's ecosystem, while Facebook's strengths face competition from TikTok's influence.
- Meta uses Instagram strategically to attract users and increase its pricing power.
- Integral Ad Science is developing attention measurement solutions for Snap, combining data from DoubleVerify and Lumen Research.
The entities involved
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Snap Inc.
American multinational technology company
Coverage
Newest first; wire copies grouped- Social Media TodaySnapchat Launches ‘Buddy Passes’ To Boost Memberships This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today new