South Africa Launches Opt-Out Registry for Unsolicited Marketing
What happened
South Africa has launched the National Opt-Out Registry, a service allowing consumers to register and opt out of unwanted marketing calls, SMSs, and emails. Direct marketers are required to register and check their contact lists against the registry before contacting consumers. Failure by a direct marketer to register before the deadline may constitute a contravention of the Consumer Protection Act.
From ecr.co.za
Why it matters
The registry is intended to address South Africa's high ranking in global spam call intensity. Companies must now adjust their marketing operations and data management practices to comply with the new regulations, affecting direct marketing activities.
The National Consumer Commission in South Africa is currently dealing with petitions concerning consumer protection issues.
From ecr.co.za
Who's involved
- South AfricaCountry implementing the National Opt-Out Registry.
- Parks TauMinister of Trade, Industry and Competition who announced the registry.
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The entities involved
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South Africa
country in southern Africa
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Parks Tau
South African politician
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