SSI Group to Distribute Swiss Sportswear Brand On in the Philippines
What happened
SSI Group Inc. has partnered with On, a premium sportswear brand founded in Switzerland in 2010. SSI Group will serve as the wholesale and retail distributor for On in the Philippines. The partnership involves opening dedicated On stores and managing wholesale distribution through a third-party network.
From philstar.com
Why it matters
The agreement strengthens On's presence in the Philippines, where the brand is known for its performance-focused Swiss engineering and technology. This move supports the trend of Swiss firms seeking investment opportunities and expanding their market reach into the Philippines.
Chambers are currently working to boost Philippine exports to Switzerland, while Swiss firms are looking for investment opportunities in the Philippines.
From philstar.com
Who's involved
- SSI GroupListed specialty retailer partnering to become the wholesale and retail distributor for On.
- SwitzerlandCountry of origin for the On brand, known for its engineering and technology.
- PhilippinesMarket where SSI Group will expand the brand presence and retail network.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- PhilippinesSpeculative
The entry of a premium brand could increase foreign retail investment and consumer demand in the Philippines.
- SSI GroupSpeculative
SSI Group might see increased revenue from securing major distribution rights for the premium brand.
Keep exploring
The entities involved
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SSI Group
company in Spain
Nothing else this week.
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Switzerland
country in Central Europe
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Philippines
archipelagic country in Southeast Asia