New Research Highlights 'Orchestration Gap' in AI Adoption

A new research report from WSJ Intelligence and Code and Theory, a Stagwell agency, surveyed 801 C-suite executives at U.S. companies with at least $500 million in annual revenue. The study found that while enterprises average 183 AI tools, 85% lack the necessary systems to connect their technology. The report defines this gap as the distance between deploying AI and operating as a connected enterprise.

Despite 94% of respondents stating that better tool orchestration is essential for growth, three in five executives reported that tool proliferation has left strategic execution stagnant. Furthermore, two-thirds of organizations routinely uncover redundant AI investments, indicating a failure to achieve measurable ROI from AI initiatives.