Starbucks Launches Pokémon Themed Merchandise and Drinks in Japan
- Reports
- 2
- Developments
- 1
- Repetition
- 50%
New informationRepeats or wire copies
What happened
Starbucks announced a partnership with The Pokémon Company to introduce themed products in Japan. The launch includes limited edition tumblers and a Pikachu-inspired Honey Cream Latte. The products are available in select Starbucks branches across Japan.
From dualshockers.com
Why it matters
The partnership leverages the popularity of Pokémon to drive sales of themed products and seasonal food items. The limited edition tumblers are two-way and are expected to appeal to both locals and travelers.
From dualshockers.com
Who's involved
- StarbucksAmerican multinational coffee company launching themed products in Japan
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- StarbucksSpeculative
Starbucks could see increased revenue and sales from the successful uptake of the themed merchandise and seasonal drink lines.
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The entities involved
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Starbucks
American multinational coffee company
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North America
continent in the Americas
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Europe
terrestrial continent located in north-western Eurasia
Related events
- Starbucks is pushing operational goals across the North American region.
- Starbucks, led by Brian Niccol, is conducting major product launches in the North American region.
- Starbucks is launching a limited-time product collaboration featuring the Peanuts IP to drive sales and marketing.
- Major players, including Kraft Heinz and Starbucks, are innovating to meet the demands of increasingly discerning consumers.
- Starbucks continues to operate within the competitive US market.