Strategic alliances are being formed between Trip.com Group, Anschutz Entertainment Group, and Live Nation Entertainment to leverage events as travel drivers, with Edison Chen leading destination marketing.
1 report, 1 independent
Updated Jun 26
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What happened
Strategic alliances are being formed between Trip.com Group, Anschutz Entertainment Group, and Live Nation Entertainment to leverage events as travel drivers, with Edison Chen leading destination marketing.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Triangle Group announced plans to scale live touring infrastructure across the Asia-Pacific region, involving Live Nation.Sub-event
Trip.com Group, Anschutz Entertainment Group, and Live Nation Entertainment form strategic alliances to drive travel through events.1 source
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The entities involved
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Trip.com Group
Chinese provider of travel services
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Live Nation Entertainment
American entertainment company
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