- Global heatwaves drive tourism trends and market focus, impacting how people travel and businesses operate.
- Climate change is driving tourism to cooler destinations as heatwaves make Southern Europe less tolerable.
Studies indicate that extreme heat in Italy is causing increased interest in cooler destinations like the Nordics.
1 report, 1 independent
Updated Aug 17
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What happened
Studies indicate that extreme heat in Italy is causing increased interest in cooler destinations like the Nordics.