Subway to open up to 70 new restaurants inside Asda stores
What happened
Subway has expanded its agreement with Asda, planning to open up to 70 more restaurants inside Asda supermarkets. This expansion will increase the number of Subway restaurants in Asda stores by more than 50 percent. Asda currently has over 120 Subway restaurants, and this partnership is part of Subway's wider goal to double its restaurant footprint across Europe, the Middle East, and Africa by 2031.
Why it matters
The partnership contributes to Subway's ambition to significantly grow its presence in the EMEA region. The expansion increases the number of Subway locations within Asda stores, which could increase foot traffic and partnership revenue for Asda.
Who's involved
- AsdaBritish supermarket chain partnering with Subway to increase restaurant locations
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- AsdaSpeculative
Asda might see increased foot traffic and partnership revenue from the new Subway locations.
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The entities involved
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Asda
British supermarket chain