Summerfest 2026 Contributes Over $259 Million to Wisconsin Economy
What happened
An independent study concluded that Summerfest 2026 generated $259.2 million in economic impact for Wisconsin’s economy and $221.6 million for the City of Milwaukee. The study found that the festival also contributed $15.5 million in state and local tax revenue and supported approximately 4,300 full-time and part-time jobs. Direct visitor and vendor expenditures accounted for $147.5 million during the three weekends of the event.
From urbanmilwaukee.com
Why it matters
The economic impact represents a substantial annual contribution to the state. The findings showed that the impact in the City of Milwaukee increased by more than 38% compared to the 2023 study.
From urbanmilwaukee.com
Who's involved
- Garth BrooksGarth Brooks performed concerts as part of the festival lineup.
- WisconsinThe state of Wisconsin received the economic impact from the event.
- MilwaukeeThe City of Milwaukee was the primary beneficiary of the economic impact study.
- American Family InsuranceAmerican Family Insurance was a partner of the Milwaukee World Festival, Inc.
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The entities involved
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Garth Brooks
American country music singer and songwriter
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Wisconsin
state of the United States of America
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Milwaukee
city in and county seat of Milwaukee County, and largest city in State of Wisconsin, United States