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Taboo Launches Nasty Nun Non-Alcoholic Aperitif Brand

1 report, 1 independent Updated Nov 1
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Taboo launched Nasty Nun, a premium, all-natural, non-alcoholic aperitif, in partnership with Thurman Wise. The brand was created to offer the ritual of a night out without alcohol sacrifice. This launch follows NIQ's August 2026 findings in Australia, which indicated that 22% of consumers who previously drank regularly now choose to drink less.

From campaignbrief.com

Why it matters

Some supportBrind's analysis of the reports

The introduction of Nasty Nun targets a shift in consumer drinking habits toward moderation. The brand enters the growing non-alcoholic beverage segment, which is responding to changing social drinking rituals.

From campaignbrief.com

Who's involved

  • NIQProvided market insights showing a shift in consumer drinking habits

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • DiageoSpeculative

    Diageo might face pressure on its core alcoholic beverage sales as the non-alcoholic segment grows

Keep exploring

The entities involved

  • NIQ

    marketing research firm

    Nothing else this week.

Coverage

Newest first; wire copies grouped