Popsmith CEO pitches product to Crate & Barrel amid financial struggles
1 report, 1 independent
Updated 00:00
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What happened
Popsmith CEO Tal Moore attempted to sell his product to Crate & Barrel. In an interview with Business Insider, Moore discussed the risks of entrepreneurship. He stated that he sold $600,000 worth of his personal stock to keep the company afloat, partly to protect investments made by friends and family.
From businessinsider.com
Why it matters
The pitch represents a direct attempt by a small business to secure retail distribution. Moore detailed the financial pressures of his company, Popsmith, including the sale of personal stock to maintain operations and protect external investments.
From businessinsider.com
Who's involved
- Crate & BarrelHome goods chain that received the product pitch from Popsmith CEO Tal Moore.
- Business InsiderBusiness news website that published Moore's story on entrepreneurial risks.
Keep exploring
The entities involved
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Crate & Barrel
Furniture and home goods chain
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Business Insider
financial and business news website