Target Corporation Taps Isaac Mizrahi to Lead Brand Revitalization Efforts
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New informationRepeats or wire copies
What happened
Target Corporation has appointed Isaac Mizrahi as Creative Director at Large to advise on the company’s brand and product lines. Mizrahi, a fashion designer, will mentor Target designers and advise on product innovation, working alongside Gena Fox, the senior vice president of design. The move is part of Target's overall efforts to stabilize sales under CEO Michael Fiddelke.
From thestar.com.my, courant.com
Why it matters
The appointment comes as Target navigates a period of strategic review, including working with Kearney on its retail strategy. This move follows a year where the company experienced consecutive quarterly sales declines.
From retaildive.com, courant.com
Who's involved
- Target CorporationAmerican retailer seeking to reclaim its reputation through design and product lines.
- Isaac MizrahiFashion designer brought in to advise on brand image, product design, and innovation.
- KearneyGlobal management consulting firm engaged to advise on Target's retail strategy.
How it developed
Newest first. Tap a step to see who reported it.Target is working with Kearney on its retail strategy.1 source
Target hires Isaac Mizrahi for brand revitalization and product line collaborations.1 source
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The entities involved
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Target Corporation
American retailer and supermarket chain
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Isaac Mizrahi
fashion designer and television personality
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