UK Supermarkets Compete on Whole Leg Lamb Prices
What happened
Sainsbury’s offered selected whole legs of lamb for £7.85/kg using its Nectar scheme, a promotion running until November 17, 2026. This promotional price was lower than the listed prices of Tesco at £16.70/kg and Morrisons at £12/kg for online deliveries during early November.
From thesheepsite.com
Why it matters
Supermarkets are competing for customer custom during the golden quarter. The price reductions affect the cost of goods for consumers and put competitive pressure on the pricing strategies of major UK supermarkets.
Supermarkets are competing for customer custom during the golden quarter, while the Food and Drink Federation is consulted on price hikes.
From thesheepsite.com
Who's involved
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.