Ejiao Market Booms: Global Wellness Trend Links African Resources to Disney Partnerships
What happened
The global wellness industry, particularly the market for collagen, is estimated to be valued between $6 billion and $12.7 billion. Ejiao, or donkey-hide gelatin, is a key product in this market. Modern ejiao production involves DEEJ, a corporation based in Liaocheng, which partners with The Walt Disney Company. The industry requires an estimated 5.9 million donkey skins annually, which are sourced from Africa.
From nzherald.co.nz
Why it matters
The ejiao market demonstrates a high-value global niche driven by international partnerships. The demand for the raw material, donkey skins, places pressure on resources in Africa. This industry is linked to the continent's geopolitical realities and resource management challenges.
From nzherald.co.nz
Who's involved
- AfricaContinent from which essential raw materials (donkey skins) are sourced for the ejiao industry.
- The Walt Disney CompanyPartnering with the ejiao industry in a high-value market segment.
- LiaochengLocation of DEEJ, a corporation involved in the ejiao production and global market.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- AfricaSpeculative
The continent might face increased pressure on essential livestock due to the global demand for ejiao.
- African UnionSpeculative
The African Union might see its regulatory mandates challenged by the continued global demand for ejiao.
Keep exploring
The entities involved
-
Africa
continent
-
African Union
supranational union in Africa
Related events
- An entity collaborates with the African Union, is based in Addis Ababa, and works in partnership with the East African Community bloc.
- African Union operates in Africa.
- Business dealings are reported to span across the African continent.
- Dangote Group is targeting revenue growth and expansion across the African continent.