IBDF Calls for Restoration of BARC Television Ratings Amid License Uncertainty
What happened
The Indian Broadcasting & Digital Foundation (IBDF) has called for the immediate restoration of Broadcast Audience Research Council (BARC) television ratings. The suspension began in July when the Ministry of Information and Broadcasting directed BARC to halt publishing ratings across both news and non-news genres. This action was taken until BARC's license could be renewed under the Television Ratings Policy, 2026.
Why it matters
IBDF members stated that the prolonged suspension was negatively impacting revenue visibility and expectations for broadcasters, particularly during the festival season. The industry body noted that the uncertainty created hindered informed media planning and prevented full commercial potential from being realized.
Who's involved
- Broadcast Audience Research CouncilAudience research company whose ratings publication has been suspended by the government.
- Kevin VazIBDF President who addressed the industry body regarding the suspension.
- Ministry of Information and BroadcastingMinistry that issued the directive to suspend BARC's rating publications.
- IndiaThe country where BARC operates under specific compliance policies.
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The entities involved
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Broadcast Audience Research Council
darjaji rajpurohit tanwari
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Kevin Vaz
Swedish actor
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