FSSAI issues notices to Flipkart and others over misleading food claims
- Reports
- 2
- Developments
- 1
- Repetition
- 50%
New informationRepeats or wire copies
What happened
The Food Safety and Standards Authority of India issued notices to Gemini Edibles & Fats India Ltd, BigBasket, and Flipkart for promoting 'Freedom Cooking Rice Bran Oil' with health claims, such as reducing bad cholesterol. The regulator stated these cholesterol and heart-health claims are not permitted under the Advertising and Claims Regulations, 2018. Additionally, Gemini Edibles & Fats India was found selling food products through its own e-commerce website without a valid central license.
From newindianexpress.com
Why it matters
The action highlights FSSAI's enforcement of food safety standards on e-commerce platforms. The regulator directed the companies to show cause as to why action should not be initiated under the FSS Act, 2006.
FSSAI notices compel e-commerce platforms to ensure compliance with food safety standards.
From newindianexpress.com
Who's involved
- Food Safety and Standards Authority of IndiaFood regulator that issued notices to companies for non-compliance.
- FlipkartE-commerce company targeted for hosting products with misleading health claims.
- HyderabadLocation where the targeted companies are based.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
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The entities involved
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Food Safety and Standards Authority of India
government body in India
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Flipkart
Indian electronic commerce company
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Hyderabad
capital of Telangana, India
Related events
- The Food Safety and Standards Authority of India has directed that the term 'energy drink' not be used, while the Indian Beverage Association calls for a collaborative policy approach.
- The Food Safety and Standards Authority of India conducted statewide drives in Maharashtra, suspending licenses due to hygiene and storage violations.