FSSAI issues notices to Flipkart and others over misleading food claims
- Reports
- 2
- Developments
- 1
- Repetition
- 50%
New informationRepeats or wire copies
What happened
The Food Safety and Standards Authority of India issued notices to Gemini Edibles & Fats India Ltd, BigBasket, and Flipkart for promoting 'Freedom Cooking Rice Bran Oil' with health claims, such as reducing bad cholesterol. The regulator stated these cholesterol and heart-health claims are not permitted under the Advertising and Claims Regulations, 2018. Additionally, Gemini Edibles & Fats India was found selling food products through its own e-commerce website without a valid central license.
From newindianexpress.com
Why it matters
The action highlights FSSAI's enforcement of food safety standards on e-commerce platforms. The regulator directed the companies to show cause as to why action should not be initiated under the FSS Act, 2006.
FSSAI notices compel e-commerce platforms to ensure compliance with food safety standards.
From newindianexpress.com
Who's involved
- Food Safety and Standards Authority of IndiaFood regulator that issued notices to companies for non-compliance.
- FlipkartE-commerce company targeted for hosting products with misleading health claims.
- HyderabadLocation where the targeted companies are based.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
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The entities involved
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Food Safety and Standards Authority of India
government body in India
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Flipkart
Indian electronic commerce company
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Hyderabad
capital of Telangana, India
Related events
- The Food Safety and Standards Authority of India has intensified enforcement, leading to increased scrutiny of product claims and market caution among venture capital firms regarding food and health consumer startups.
- The Food Safety and Standards Authority of India issued notices to Nestle India and Zydus Wellness over misleading product claims.
- Zepto is undergoing scrutiny by the Food Safety and Standards Authority of India due to operational deficiencies.
- FDA investigated Flipkart for misleading food claims and conducted inspections in Thane and Bhiwandi.