Houston Kiltmakers changes leadership, targets corporate tartan sales
What happened
Houston Kiltmakers has transitioned leadership to Ewan MacDonald, who took over from his father, Ken. MacDonald is implementing modern business practices, including online banking, HR systems, and increased computing power. The firm has previously designed tartan for companies such as Boeing and Domino’s.
From dailymail.com
Why it matters
The new leadership aims to make tartan designs a more lucrative part of the business, alongside sales and hires. This strategic shift focuses on increasing corporate contracts and modernizing the firm's operations.
From dailymail.com
Who's involved
- Ewan MacDonaldNew leader of Houston Kiltmakers, aiming to modernize and increase corporate sales.
- BoeingA corporation for which Houston Kiltmakers has previously designed tartan.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- BoeingSpeculative
Boeing might require new contracts for tartan designs as the firm expands its corporate branding focus.