Better Cotton Initiative pivots to regenerative standards system
1 report, 1 independent
Updated Tue 00:00
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What happened
The Better Cotton Initiative announced it is operating as a regenerative standards system. This shift moves the organization from a non-profit, multi-stakeholder model to an external certification system. The initiative aims to promote healthier soils, more resilient ecosystems, and stronger farmer livelihoods through this change.
From wwd.com
Why it matters
The pivot is intended to help align corporate sustainability goals with actual field-level practices. Regenerative cotton, which focuses on outcomes like carbon capture and soil health, is becoming a key method for the fashion industry to anchor its sustainable sourcing.
From wwd.com
Who's involved
- Better Cotton InitiativeThe organization that transitioned to a regenerative standards system
- ZaraA retailer whose sourcing practices are linked to the industry trend
- InditexThe parent company that owns the retailer Zara
- Amancio OrtegaThe founder of the retailer Zara
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The entities involved
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Zara
retailer for clothing, headquartered in Spain
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Better Cotton Initiative
Non-profit Swiss association
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