The market viability of the Hilux in the US is under review, involving competition from Ford and Chevrolet.

The entities involved

• Ford →

  car brand owned by Ford Motor Company

  • Ford and General Motors are competing to secure military production contracts.Mon 08:35
  • A plant involving Ford was located in Hermosillo, Mexico, as of September 1, 2026.Mon 04:54
• Toyota →

  Japanese multinational automotive manufacturer

  • Toyota is expanding its business presence in Mississippi by opening a new dealership in Meridian.Mon 13:29
  • Toyota is establishing a manufacturing base in Blue Springs, Mississippi, led by Aaron Foster.Mon 13:29
• Chevrolet →

  American automobile division of GM

  • GMC, Chevrolet, Ford, and RAM are identified as major manufacturers competing in the heavy-duty truck market.Mon 02:32
  • NHTSA has opened engineering analysis into General Motors' vehicles, which include brands like Cadillac and Chevrolet.Mon 00:36

Related events

• Toyota's Hilux is reported as the best-selling vehicle, dominating the local market in South Africa.Sep 6
• Toyota plans to offer the Hilux in its Fuel Cell Electric Vehicle (FCEV) configuration in European markets.Sep 16
• The South African automotive market is facing intense competitive pressure from surging affordable Chinese vehicle sales, forcing OEMs like Toyota to invest in new generation models and seek a level playing field.Sep 2
• Studio One created a marketing campaign for Toyota, specifically targeting the South African market with the Hilux model.Aug 6
• RTO operations based in Jaipur are regulating the use of Toyota Hilux vehicles.Sep 8