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Vietnam's E-commerce GMV Reaches US$15.9 Billion in Nine Months

1 report, 1 independent Updated Fri 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

In the first nine months of 2026, Vietnam’s e-commerce market recorded 2.6 billion products sold and over 436,000 revenue-generating shops. Gross merchandise value (GMV) across the country’s four largest platforms reached VNĐ411.8 trillion, or US$15.9 billion. Separately, the National Statistics Office reported that Vietnam's GDP grew 9.95% year-on-year in the third quarter of 2026, while inflation remained at 5.1%.

From vietnamnews.vn

Why it matters

Some supportBrind's analysis of the reports

The report indicates that while Vietnam's economy grew strongly, the increase in e-commerce GMV was driven more by higher selling prices than by sales volume. This suggests continued pressure on consumer spending despite the overall economic expansion.

From vietnamnews.vn

Who's involved

  • National Statistics OfficeOfficial agency responsible for collecting and reporting Vietnam's economic and socioeconomic data.
  • VietnamCountry whose economic performance and e-commerce market were reported.

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Coverage

Newest first; wire copies grouped