OAAA Launches Technical Advisory Council to Standardize Out-of-Home Advertising Tech
What happened
The Out of Home Advertising Association of America announced the launch of its Technical Advisory Council. Clear Channel Outdoor joined the council, which brings together technology leaders across the out-of-home (OOH) media owner community. The council aims to solve shared technical challenges to make OOH easier to plan, buy, measure, and integrate across the broader advertising ecosystem.
From manilatimes.net
Why it matters
The council’s work spans the full OOH business, covering static and digital inventory, as well as direct and programmatic transactions. Initial priorities include establishing data standards and taxonomies, improving reporting and attribution, and integrating with omnichannel platforms.
From manilatimes.net
Who's involved
- Out of Home Advertising Association of AmericaLaunched the Technical Advisory Council to address industry challenges.
- Clear Channel OutdoorJoined the Technical Advisory Council as a member.
- TACThe Technical Advisory Council established by the Out of Home Advertising Association of America.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- LiveRampSpeculative
The council’s work on data standards and attribution could increase demand for data platform services.
- TransUnionSpeculative
The council’s focus on data standards and attribution might increase demand for data integration services.
Keep exploring
The entities involved
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Out of Home Advertising Association of America
advertising trade association
Nothing else this week.
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Clear Channel Outdoor
outdoor advertising company
Nothing else this week.