- China is driving global growth through its market, with AI and advanced tech leading the global transition.
- China is projected to drive global tourism growth, a trend validated by the World Tourism Council (WTTC).
- A government plan has been announced aiming to boost consumption and international exchanges through the tourism industry.
China Outlines Tourism Goals for 15th Five-Year Plan, Targeting Inbound Travel
What happened
The State Council Information Office held a press conference on September 24, 2026, outlining plans for the 15th Five-Year Plan period (2026-2030) regarding culture and tourism in China. Authorities stated that the country aims to make inbound travel easier and expand cultural experiences for international visitors. The office noted that in 2025, China welcomed 154 million inbound tourist trips, representing a 17.1 percent increase from the previous year. During that same period, spending by inbound travelers exceeded $130 billion, marking a rise of nearly 40 percent year-on-year.
From china.org.cn
Why it matters
The government plans to improve inbound tourism services between 2026 and 2030, focusing on visas, payments, tax refunds, accommodation, and transport. These efforts aim to help foreign visitors enjoy comfortable stays and gain a closer view of contemporary China. The plans also mentioned a trial policy launched in December 2023 offering unilateral visa exemptions for visitors from six countries.
A government plan has been announced aiming to boost consumption and international exchanges through the tourism industry.
From china.org.cn
Who's involved
- State Council Information OfficeAnnounced the government plans regarding inbound tourism services.
- BeijingThe capital city where the official press conferences are held.
- ChinaThe nation whose inbound tourism sector is the subject of the new five-year plan.
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The entities involved
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State Council Information Office
External name of the Central Propaganda Department of the Chinese Communist Party
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Beijing
capital city of China