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The Straw Hat launches Provence-style rosé in the UK

1 report, 1 independent Updated Oct 13
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

The Straw Hat has added a Blush Rosé, named Mediterranean Style Rosé, to its range. This wine, which is made in Britain using imported Mediterranean grape juice, takes its style cues from Provence rosé. The new offering has a pale blush profile and an easy-drinking character, with a recommended retail price of £6.

From retailtimes.co.uk

Why it matters

Some supportBrind's analysis of the reports

The launch positions the wine as a more premium proposition within The Straw Hat's portfolio while keeping the price accessible. This move occurs as the rosé category allows retailers to encourage consumers to trade up through taste and presentation while maintaining approachable price points. The average price of French rosé in the UK off trade is £11.70.

From retailtimes.co.uk

Who's involved

  • ProvenceThe style of Provence rosé is referenced for the new wine's profile.

Keep exploring

The entities involved

  • Provence

    region and historical province of southeastern France

    Nothing else this week.

Coverage

Newest first; wire copies grouped