Watercress Company secures direct supply partnership with The Farmer’s Dog
What happened
The Watercress Company discovered that The Farmer’s Dog was not sourcing its watercress directly from them. Jordan Saracoglu, a grower at The Watercress Company, offered a direct supply via a social media post, which quickly gained traction. The Farmer’s Dog began taking deliveries the following day, leading The Watercress Company to launch a direct order service through its website.
Why it matters
The partnership and subsequent direct order service allow The Watercress Company to engage with consumers directly, which the managing director stated is necessary to drive awareness and increase sales. This effort aims to help the industry thrive and reinvest.
Water companies like South West Water and Severn Trent operate in England, while the Environment Agency monitors bathing sites.