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Instagram Launches Long-Form Video Format to Compete with YouTube

1 report, 1 independent Updated Sun 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Instagram has begun testing a new long-form video format called Features, which allows creators to upload horizontal videos up to 90 minutes long. This format is currently being tested in Brazil and will be expanded to creators in the US. The platform is also rebooting Instagram Live and experimenting with dedicated spaces for episodic Reels.

From openthemagazine.com

Why it matters

Some supportBrind's analysis of the reports

The move is part of Instagram's effort to capture more of the entertainment landscape, recognizing that it is missing out on popular long-form content formats like podcasts and standups that exist on YouTube. This strategic shift intensifies competition between Instagram and YouTube for audience attention and market share.

From openthemagazine.com

Who's involved

  • InstagramIs testing a new long-form video format to compete with other platforms.
  • YouTubeIs the existing leader in long-form video content that Instagram is attempting to match.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • GoogleSpeculative

    Alphabet Inc. might face increased pressure on its market share in the long-form video sector.

  • NetflixSpeculative

    Netflix might feel pressure on global market share as the streaming war expands with new content formats.

Keep exploring

The entities involved

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Coverage

Newest first; wire copies grouped