Tim Hortons raises $979,000 through Orange Sprinkle Donut campaign
What happened
Tim Hortons announced that its sixth annual Orange Sprinkle Donut campaign raised $979,000 for Indigenous organizations during the National Day for Truth and Reconciliation on October 6, 2026. The campaign, which began in 2021, donates 100 percent of proceeds from Orange Sprinkle Donut sales to various organizations. These recipients include the New Pathways Foundation in Quebec, among others.
Why it matters
The campaign demonstrates a significant financial commitment by Tim Hortons to support Indigenous communities across Canada. Specifically, the proceeds are directed to organizations like the New Pathways Foundation in Quebec, providing direct funding to those groups.
Businesses are expanding across Canada into Quebec.
Who's involved
- Tim HortonsCanadian multinational quick-service restaurant chain that ran the fundraising campaign.
- QuebecProvince of Canada where the New Pathways Foundation receives donations from the campaign.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- QuebecSpeculative
Quebec might receive direct funding via the Orange Sprinkle Donut campaign to the New Pathways Foundation.
Keep exploring
The entities involved
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Tim Hortons
Canadian multinational quick-service restaurant chain
Nothing else this week.
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Quebec
province of Canada
Related events
- Food Banks of Quebec is currently operating within the province of Quebec.
- Wendy's and McDonald's are competing in the Canadian market by offering meal deals and value meals, while Wendy's emphasizes local sourcing.
- Businesses across Alberta, Manitoba, and Quebec are impacted by provincial policy changes and economic trends.
- Quebec relies on electricity from New York, while Ontario may use electricity exports as leverage.
- Quebecers are actively seeking local alternatives to American brands.