Tim Hortons raises $979,000 through Orange Sprinkle Donut campaign
What happened
Tim Hortons announced that its sixth annual Orange Sprinkle Donut campaign raised $979,000 for Indigenous organizations during the National Day for Truth and Reconciliation on October 6, 2026. The campaign, which began in 2021, donates 100 percent of proceeds from Orange Sprinkle Donut sales to various organizations. These recipients include the New Pathways Foundation in Quebec, among others.
Why it matters
The campaign demonstrates a significant financial commitment by Tim Hortons to support Indigenous communities across Canada. Specifically, the proceeds are directed to organizations like the New Pathways Foundation in Quebec, providing direct funding to those groups.
Businesses are expanding across Canada into Quebec.
Who's involved
- Tim HortonsCanadian multinational quick-service restaurant chain that ran the fundraising campaign.
- QuebecProvince of Canada where the New Pathways Foundation receives donations from the campaign.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- QuebecSpeculative
Quebec might receive direct funding via the Orange Sprinkle Donut campaign to the New Pathways Foundation.
Keep exploring
The entities involved
-
Tim Hortons
Canadian multinational quick-service restaurant chain
Nothing else this week.
-
Quebec
province of Canada
Related events
- DavidsTea operates from the province of Quebec and is headquartered in Montreal, expanding its network across Canada and the United States.
- Qubit Insurance serves clients across the province of Quebec.
- Access to the Quebec grid now allows for power export.
- An offering was conducted in provinces of Canada, specifically excluding Quebec.
- A family business is operating in the town of Cowansville, which is located in the province of Quebec.