- Costco is offering its Kirkland Signature products for sale.
- Costco's private label products, including Kirkland, are facing intense market competition from brands like Ornua and Kerrygold, leading to strategic warnings.
Tirlán is undercutting Ornua's pricing strategy and securing sales through the Costco membership model.
1 report, 1 independent
Updated Aug 16
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What happened
Tirlán is undercutting Ornua's pricing strategy and securing sales through the Costco membership model.