Titan navigates market maturity challenges amid demand divergence in Indian watch market

Titan Company is facing a sharp divergence in demand across the Indian watch market. A senior company executive stated that the sub-₹1,000 watch segment is experiencing serious sluggishness due to changing consumer preferences. While this low-end segment struggles, the company is seeing robust growth in its premium watch portfolio, which is expanding at nearly twice the pace of the sub-₹25,000 category. Titan is currently optimistic about the upcoming festive season but is struggling to ensure it has the capacity to service demand.

The challenges highlight a structural shift in the Indian watch market, where consumers increasingly view watches as personal style statements rather than purely functional accessories. Titan is responding by expanding its presence in the premium and luxury watch segment and recently launched the Vetra branded movement platform.