Toei Animation and LEGO Group Launch Dragon Ball Set in Malaysia
What happened
The LEGO Group and Toei Animation launched the LEGO Icons Dragon Ball: Shenron & Goku set (11390) in Malaysia. The set, which contains 1,764 components, was available for early access on November 1 and had a nationwide public release scheduled for November 4. The official retail price for the model is RM599.90 in Malaysia.
From therakyatpost.com
Why it matters
The product launch capitalizes on the strong connection Malaysian consumers have to Dragon Ball, which has been shaped by local animators and Mutiara Naga comics. This collaboration allows Toei Animation to generate licensing revenue through the product release in Malaysia.
From therakyatpost.com
Who's involved
- Toei AnimationJapanese animation studio that partnered with the LEGO Group on the Dragon Ball product.
- MalaysiaMarket where the LEGO Icons Dragon Ball set was officially released.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Toei AnimationSpeculative
Toei Animation could receive licensing revenue from the LEGO Group partnership for the Dragon Ball intellectual property.
Keep exploring
The entities involved
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Toei Animation
Japanese animation studio
Nothing else this week.
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Malaysia
country in Southeast Asia