Toyota Maintains Lead Among Female Car Buyers in South Africa
1 report, 1 independent
Updated Sat 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Research from Lightstone revealed that Toyota remains the leading brand among female car buyers in South Africa. Toyota's share of purchases was 17% in 2021 and 19% in 2023, before settling at 17% this year. Suzuki currently holds second place, having overtaken Volkswagen in the market.
From thesouthafrican.com
Why it matters
Toyota's confirmed market leadership in South Africa is noted to drive strong sales and revenue. The top four brands currently account for 50% of all light vehicles purchased by women this year.
From thesouthafrican.com
Who's involved
- ToyotaLeading choice among female car buyers in South Africa
- SuzukiCurrently holds second place in the South African car market
- South AfricaThe South African market where consumer preferences were studied
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The entities involved
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Toyota
city in Aichi Prefecture, Japan
Nothing else this week.
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South Africa
country in southern Africa
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Suzuki
Nothing else this week.