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  1. Disney, Trade Desk, Netflix, and Walmart are expanding partnerships with major media players.

Trade Desk is leveraging Connected TV and retail media through strategic partnerships with Roundel, Albertsons, and Walmart DSP.

2 reports, 2 independent Updated Jun 30
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New informationRepeats or wire copies

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 2 outlets

Trade Desk is leveraging Connected TV and retail media through strategic partnerships with Roundel, Albertsons, and Walmart DSP.

Who's involved

What this event is mainly about
Trade DeskRoundelCriteo

How it developed

Newest first. Tap a step to see who reported it.
  1. TTD lost its exclusive retail media partnership with Walmart, leading to a share downgrade.1 source
  2. TTD expands strategy using CTV, Roundel, Albertsons, and Walmart DSP.1 source

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Part of

Disney, Trade Desk, Netflix, and Walmart are expanding partnerships with major media players.

Also in this story

All 3 developments

The entities involved

Coverage

Newest first; wire copies grouped
  • yahoo.com
  • ZacksCan Retail Media be the Next Major Growth Driver for TTD After CTV? The Trade Desk, Inc. TTD, one of the well-known names in the programmatic ad space, is betting big on the retail media space to boo