- Calls for stronger economic partnerships and investment in value addition between Uganda and Europe.
- Museveni calls for increased investment from Europe.
Uganda Promotes Tourism and Investment at Paris Trade Fair
- Reports
- 3
- Developments
- 2
- Repetition
- 33%
New informationRepeats or wire copies
What happened
Uganda showcased its tourism and investment opportunities at the International & French Travel Market (IFTM) in Paris from September 15 to 17, 2026,. The country's delegation, which included Susan Nakawuki, presented its wildlife and cultural attractions to French and international visitors. French operators noted that France is Uganda's leading source of foreign direct investment, accounting for over $1.6 billion in 2023.
Why it matters
The promotion aims to increase Uganda's share of the lucrative French tourism market. Strong business interest at the trade fair has led to appointments focused on contracts for 2027 and 2028. France has historically been a major source of foreign direct investment for Uganda, concentrated in infrastructure and hospitality.
Museveni has called for stronger economic partnerships and increased investment from Europe into value addition within Uganda.
Who's involved
- UgandaThe country promoting tourism and seeking foreign direct investment.
- ParisThe location hosting the International & French Travel Market.
- Susan NakawukiMinister of State for Tourism, Wildlife and Antiquities, leading the delegation.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- UgandaSpeculative
Uganda might see increased foreign direct investment and tourism revenue driven by successful international promotion.
- Uganda Investment AuthoritySpeculative
Uganda Investment Authority could see its mandate to attract foreign investment strengthened by the successful promotion at IFTM.
- Uganda Revenue AuthoritySpeculative
Uganda Revenue Authority may benefit from increased tourism revenue expanding the national tax base.
How it developed
Newest first. Tap a step to see who reported it.Uganda reported $1.62B in tourism revenues and showcased opportunities at a French trade fair.1 source
Ugandan delegation led by Susan Nakawuki promotes tourism and investment in Paris.1 source
Keep exploring
The entities involved
-
Uganda
country in East Africa
-
Paris
actor
-
Susan Nakawuki
Ugandan politician
Nothing else this week.
Related events
- Ugandan President drives the country's digital tourism strategy, while a Minister implements goals related to the tourism policy.
- The Uganda Tourism Board is promoting tourism within Uganda.
- Uganda is being highlighted as a successful market model contributing to the prosperity of the African continent.
- World Vision Uganda partners with entities to support the national social and economic agenda of Uganda.
- Virginie Leroy discusses collaboration on Ugandan economic issues, involving the Uganda Investment Authority (UIA).