Ulta Beauty has ended its partnership with Target, as announced on August 29, 2025.
11 reports, 8 independent
Updated Aug 27
Gone quiet
Reached 7 outlets in its first 24 hours
- Reports
- 11
- Developments
- 2
- Repetition
- 91%
New informationRepeats or wire copies
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Ulta Beauty has ended its partnership with Target, as announced on August 29, 2025.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Ulta Beauty is strategically pivoting by establishing a flagship location in Edina, Minnesota, and phasing out its reliance on shop-in-shop models.Sub-event
Ulta shrugs off the end of its partnership with Target.1 source
Keep exploring
The entities involved
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Target Corporation
American retailer and supermarket chain
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Ulta Beauty
American chain of beauty stores
Nothing else this week.
Related events
- Target is replacing Ulta's beauty offering as Ulta exits the partnership, while Amazon pushes into prestige beauty.
- Sephora, Ulta Beauty, and Amazon are engaged in a rivalry over market share in the cosmetics retail sector.
- Bank of America reduced its price objective on Ulta Beauty.
- Manufacturers Life Insurance Company purchased a new position in the shares of Ulta Beauty and filed the required documentation with the Securities and Exchange Commission.
Coverage
Newest first; wire copies grouped- retaildive.com
- WWDUlta Beauty Surpasses Q2 Expectations, Raises Full-year Forecast Amid Space NK Acquisition and International Expansion Boosted by its acquisition of British beauty retailer Space NK and shrugging off
- Associated Press FinanceTarget and Ulta mutually agree not to renew partnership launched in 2021 NEW YORK (AP) — Target and Ulta Beauty are parting ways, ending a partnership launched in 2021 that created in-store shops fil
- FastCompanyWhy Ulta Beauty is closing hundreds of store-in-stores in 2026: Is your location on the doomed list? Ulta Beauty and Target Corp. announced on Thursday that they won’t be renewing their in-store part
- TipRanksUlta Beauty, Target to end shop-in-shop partnership in 2026 Ulta Beauty (ULTA) and Target Corporation (TGT) announced that they have mutually agreed not to renew the Ulta Beauty at Target shop-in-sho
- Simply Wall St.Ulta Beauty Exiting Target (TGT) Shop Partnership By August 2026 Target announced the non-renewal of its Ulta Beauty partnership, concluding in 2026. Amid this transition, the company introduced new
- Retail DiveTarget, Ulta to end partnership This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. About five years after it
- Business WireUlta Beauty and Target Announce Plans to Conclude Partnership in 2026 BOLINGBROOK, Ill. & MINNEAPOLIS, August 14, 2025--(BUSINESS WIRE)--Today, Ulta Beauty (NASDAQ: ULTA) and Target Corporation (NYSE