Ulta Beauty is launching curated product assortments in its stores while facing increased competition from Amazon's broader product assortment.
1 report, 1 independent
Updated Jun 24
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What happened
Ulta Beauty is launching curated product assortments in its stores while facing increased competition from Amazon's broader product assortment.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Ulta Beauty
American chain of beauty stores
Nothing else this week.
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Bath & Body Works
American retailer under the L Brands (formerly Limited Brands) umbrella, along with Victoria's Secret
Nothing else this week.
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Amazon
American multinational technology company
Related events
- Sephora, Ulta Beauty, Amazon, and Walmart are competing in the specialty beauty market and targeting international expansion.
- Ulta Beauty is listed on the Nasdaq stock exchange and competes in the beauty retail market.
- Sephora, Ulta Beauty, and Amazon are engaged in a rivalry over market share in the cosmetics retail sector.
- Exclusive availability of Tree Hut products at Ulta Beauty stores.
- Target is replacing Ulta's beauty offering as Ulta exits the partnership, while Amazon pushes into prestige beauty.