Universal Attempts to Replicate Marvel Cinematic Universe Structure
What happened
Universal Pictures attempted to replicate the structural universe of the Marvel Cinematic Universe. This move follows Universal's 2017 attempt to launch a 'Dark Universe' similar to the Marvel Cinematic Universe and the DC Extended Universe, which began with the release of 'The Mummy.'
From bgr.com
Why it matters
The attempt to emulate the successful structure of the Marvel Cinematic Universe places Universal in direct competition with Marvel Studios and Disney+. Despite the initial critical failure of 'The Mummy,' that film has recently seen a resurgence as a streaming hit on Netflix.
From bgr.com
Who's involved
- UniversalThe studio attempting to emulate the MCU's structural universe.
- MCUThe subject whose structural universe Universal is attempting to emulate.
- Marvel StudiosThe company responsible for creating and defining the narrative of the MCU shared universe.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Marvel StudiosSpeculative
Marvel Studios might face increased pressure on content production costs and market share from competing studio efforts.