Creative Artists Agency signs Unwell and Alex Cooper for representation
What happened
Creative Artists Agency signed Matt Kaplan, Alex Cooper, and their media and entertainment company Unwell for representation. Unwell, which focuses on Gen Z women, is producing content for Disney+ and has expanded its leadership team. The company previously accepted a strategic investment that valued it at $500 million.
From variety.com
Why it matters
The signing by Creative Artists Agency provides strategic support for Unwell's growth and the development of original intellectual property. The increased content supply from Unwell benefits Disney+ and The Walt Disney Company's overall content library.
From variety.com
Who's involved
- Creative Artists AgencySigned Unwell and Alex Cooper for representation, helping expand their business
- COOPERFounder of Unwell, whose podcast drove the company's success
- Matt KaplanPartner in Unwell who was signed by Creative Artists Agency
- Disney+The streaming service receiving content from Unwell
- Joanne BradfordJoined Unwell's leadership as President
- The Walt Disney CompanyParent company of Disney+
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Disney+Speculative
Could see increased content supply from Unwell
- The Walt Disney CompanySpeculative
May benefit from increased content supply from Unwell
- Creative Artists AgencySpeculative
Could expand its client base and revenue by securing Unwell and Kaplan