Napa Cabernet Price Increases Drive Customer Shift to Bordeaux
What happened
In 2018, price increases in Napa Cabernet caused customers to shift their purchasing habits toward Bordeaux. Bordeaux and Napa are both recognized as global Cabernet standards that compete for customers through pricing strategies.
Why it matters
The competition between Bordeaux and Napa, both global Cabernet standards, is influenced by pricing strategies. Shifts in customer purchasing habits between these two regions can affect the sales and demand for Cab variety in both areas.
Bordeaux and Napa are recognized as global Cabernet standards, with market perception influenced by ratings from Robert Parker and articles from Forbes.
Who's involved
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- NapaSpeculative
Napa might see a segment of its business lose sales as customers shift to Bordeaux for better value.