- Brown-Forman and Pernod Ricard reported softer demand in major markets on September 2nd, 2026.
- Brown-Forman is navigating softer US alcohol demand, with Tequila sales declining 12%, while expanding internationally in Mexico.
US-made spirits are currently absent from Canadian shelves.
1 report, 1 independent
Updated Sep 2
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
US-made spirits are currently absent from Canadian shelves.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Brown-Forman
American-owned spirit and wine producer and distributor
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