Varanasi Corporation Launches Cleanliness Drive Along Ganga, Appoints Ambassador
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What happened
On September 27, 2026, the Varanasi Municipal Corporation launched a cleanliness drive along the Ganga River as part of the Namami Gange program, held at Namo Ghat. Rajesh Shukla, who serves as the Corporation's Cleanliness Brand Ambassador, led the cleanup efforts. During the event, Shukla appealed to the public to conserve the river, stating that clean rivers attract tourists and boost the local economy.
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Why it matters
The initiative emphasizes the core message that tourism growth is dependent on river cleanliness. Shukla stated that the Ganga is a symbol of India's cultural heritage and that local economies benefit from the sustained tourism industry.
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Who's involved
- Varanasi Municipal CorporationGoverning body responsible for civic services and infrastructure in Varanasi.
- Rajesh ShuklaAppointed Cleanliness Brand Ambassador for the Varanasi Municipal Corporation.
How this reaches others
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The entities involved
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Varanasi Municipal Corporation
governing body of Varanasi, Uttar Pradesh
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Rajesh Shukla
Indian politician
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Ganga
river in Ethiopia