Indian Consumer Survey Shows Sustained Spending Appetite and Demand for Omnichannel…
What happened
A survey covering 10,000 brands and consumers across Delhi-NCR, Mumbai, Kolkata, Bengaluru, and Chennai found that 86 per cent of urban shoppers expect to spend as much or more this festive season compared to last year. The findings also showed that 68 per cent of respondents prefer brands with an omnichannel presence, while 56 per cent cited instant, technology-enabled assistance and secure transactions as key purchase factors.
From indiatimes.com
Why it matters
The results suggest that while consumption appetite remains high in India, consumers are increasingly prioritizing personalized experiences and seamless service delivery over simple discounts. Gagan Arora, Founder and President of Vertex Group, noted that brands investing in smooth, secure, and relevant interactions are earning lasting consumer loyalty.
From indiatimes.com
Who's involved
- Gagan AroraFounder and President of Vertex Group
- VertexGlobal enterprise services company
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- VertexSpeculative
Vertex Group might see increased market demand validation for its services based on the consumer survey findings.
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The entities involved
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Gagan Arora
Indian actor
Nothing else this week.
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Mumbai
capital city in Maharashtra, India