Verve Discusses Full-Funnel Commerce Signals at EMARKETER Summit

Verve, a global ad tech company, was featured at EMARKETER’s Future of Digital summit on September 21, 2026. Stephanie Desai, vice president of sales at Verve, discussed how commerce signals are evolving into an intelligence layer across the full marketing funnel. Verve uses signals from open-web searches, AI searches, and zero-party polling to identify consumer intent before they search for a specific product.

The summit discussion centered on commerce media expanding beyond traditional bottom-of-the-funnel tactics. Verve argues that these signals allow advertisers to reach consumers earlier in their journey, potentially expanding the value of commerce data beyond identifying consumers who are already close to buying.