Raipur Brand Starshine Launches National Campaign Featuring Vicky Kaushal
What happened
The Raipur-based brand Starshine enlisted actor Vicky Kaushal for its first major national campaign, which was created by Oberoi IBC. Starshine’s parent company, Arham, operates from the electronics manufacturing cluster in Nava Raipur. The brand has set a target of achieving 5% market share within four years.
From openthemagazine.com
Why it matters
Starshine, which began television manufacturing in 2018, is using the campaign to increase brand recognition and sales. Arham also manufactures products for other regional brands, leveraging its manufacturing experience.
From openthemagazine.com
Who's involved
- Vicky KaushalParticipated in the brand campaign based in Raipur.
- RaipurLocation where the brand campaign was based.
- ArhamParent company of Starshine, operating the electronics manufacturing cluster in Nava Raipur.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- ArhamSpeculative
Could see increased sales and market share for Starshine due to the marketing investment.
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The entities involved
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Vicky Kaushal
Indian actor
Nothing else this week.
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Raipur
capital of Chhattisgarh, India