Vietnamese Importers Seek Halal Certification at Malaysian Showcase

Dozens of Vietnamese importers attended the Malaysia International Halal Showcase (MIHAS 2026) in Kuala Lumpur this week. These businesses are seeking certified products for the domestic Vietnamese market. Distributors in Vietnam are increasingly requesting Halal certification from their suppliers. A founder of Lao Phu Food Trading and Services JSC noted that while certification is essential for serving Muslim customers, it also appeals to non-Muslims due to the strict quality control required by the standard.

The growing interest in Halal certification in Vietnam is driven by both Muslim and non-Muslim consumers who associate the standard with stricter production and quality control. Although Halal-certified goods imported into Vietnam cost more, Vietnamese consumers are reportedly willing to accept the higher prices due to increased attention to health. This trend suggests a market shift toward certified, high-standard goods in Vietnam.