Vijayawada to Host SARAS Aajeevika Mela with 2,500 Producers

The SARAS Aajeevika Mela 2026 is scheduled to take place in Vijayawada from October 8 to October 22 at Punnami Ghat. The event will feature approximately 600 stalls, bringing together more than 2,500 women entrepreneurs, Self-Help Group members, and rural artisans from all 36 states and Union Territories. The organizers noted that this is the first time Vijayawada hosts the mela at a scale comparable to the annual Delhi edition.

The Mela offers a major platform for producers to engage in national-level marketing, branding, and direct sales. Dedicated sections for handlooms, handicrafts, natural food, and live food will be available, alongside stalls from NABARD, MSME, banks, and various government departments.