Virginia Beach Outperforms Myrtle Beach and Atlantic City in Tourism Metrics
What happened
Virginia Beach reported growth in hotel occupancy, average daily rates, and revenue over the past year, surpassing numbers from Myrtle Beach and Atlantic City. This performance was based on information gathered from 157 participating hotels in the city.
From whro.org
Why it matters
The superior tourism performance of Virginia Beach suggests increased economic activity in the city, which attributes some success to a $1 million marketing campaign that generated 38 million impressions and 180,000 website visits.
From whro.org
Who's involved
- Virginia BeachCity reporting superior tourism metrics and growth in hotel revenue.
- Myrtle BeachCoastal city compared against Virginia Beach in tourism metrics.
- Atlantic CityCity compared against Virginia Beach in tourism metrics.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Myrtle BeachSpeculative
Myrtle Beach could see its competitive position challenged by Virginia Beach's stronger tourism metrics.
- Disney on IceSpeculative
Disney on Ice may experience reduced tourism demand for attractions in Atlantic City.
- New JerseySpeculative
New Jersey may experience reduced economic activity due to weaker tourism performance in Atlantic City.
- WWESpeculative
WWE might see lower potential attendance and revenue for events in Atlantic City.
Keep exploring
The entities involved
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Virginia Beach
independent city in Virginia, United States
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Myrtle Beach
coastal city in Horry County, South Carolina, United States
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Atlantic City
city in Atlantic County, New Jersey, United States