Dubai Confectionery Specialist Vivel Announces Global Retail Expansion
What happened
Vivel, a confectionery specialist founded in Dubai, announced plans for global expansion, including new boutiques in London, Geneva, and Azerbaijan. The company also secured a location for a 12-month pop-up at Changi Airport, scheduled to open in January 2027. At Changi Airport, Vivel will partner with FNA to offer premium confectionery gifting alongside experiential ice cream and gelato inspired by Dubai and Singapore.
From trbusiness.com
Why it matters
The expansion reflects Vivel's strategy to grow its destination-themed travel retail collections into new international markets. The pop-up at Changi Airport aims to provide travelers with an experiential offering beyond a standard gifting shop.
From trbusiness.com
Who's involved
- DubaiLocation where Vivel was founded and operates from
- AzerbaijanMarket where Vivel is opening a new boutique
- ChangiLocation of Vivel's new 12-month pop-up
Keep exploring
The entities involved
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Dubai
most populous city in the United Arab Emirates and the capital of the Emirate of Dubai
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Azerbaijan
country in the Caucasus in Eastern Europe and Western Asia