Rightmove lowers revenue forecast amid weakening UK housing market
What happened
Rightmove shares slipped 1% on November 6, 2026, as the UK property portal warned that challenging market conditions would persist into 2027. The company lowered its forecast for average revenue per advertiser growth to between £100 and £110, reflecting weaker spending by new-build developers. Buyer demand across the resale market fell 10% year on year, and agreed sales declined 9%.
Why it matters
The weakening housing market is causing a reduction in advertiser spending, which directly impacts the revenue outlook for Rightmove. The decline in buyer demand and the rise in mortgage rates are key indicators of reduced affordability and sector confidence.
Who's involved
- RightmoveUK property portal tracking market conditions and advertiser spending
- ARPAMetric for average revenue per advertiser, which Rightmove adjusted
- Bank of EnglandCentral bank whose policy decisions influence mortgage rates tracked by Rightmove
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- BellwaySpeculative
Reduced new-build developer spending could impact Bellway's sales and revenue.