- Wildfires in Utah and Nevada are pushing smoke across to Colorado, tracking a nationwide increase in wildfire acreage.
- Wildfire smoke is currently impacting air quality in Colorado and the Pacific Northwest.
- Wildfire smoke may bring haze to Portland.
- Shared air quality issues due to wildfire smoke are affecting residents in the Willamette Valley and Portland.
Wildfire Smoke Linked to Long-Term Sales Losses for Oregon Wineries
What happened
Researchers at Oregon State University's Department of Applied Economics found that intense wildfire smoke exposure in September 2020 caused economic losses for Oregon wineries that extended through 2023. The study, which combined satellite air-quality measures with sales data, determined that smoky air measurably reduced tasting room traffic and led to lower retail sales. More than 76% of wineries in the Willamette Valley reported being directly affected by the smoke.
From oregonwinepress.com
Why it matters
The findings confirm that air quality issues from wildfires can have sustained economic impacts on the wine industry. The research showed that wineries exposed to more intense smoke experienced reduced sales and tasting room traffic for several years following the fires.
Shared air quality issues due to wildfire smoke are affecting residents in the Willamette Valley and Portland. Wildfire smoke may bring haze to Portland.
From oregonwinepress.com
Who's involved
- Willamette ValleyGeographical region where the affected wineries are located
- OregonState where the wine industry is based
- Willamette Valley VineyardsExample of a winery that could be affected by reduced sales
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Willamette ValleySpeculative
The Willamette Valley might face sustained pressure on market prices and consumer demand due to reduced sales and tasting room traffic.
- Willamette Valley VineyardsSpeculative
Willamette Valley Vineyards could experience reduced revenue and increased operational costs due to lower sales and tasting room traffic.
Keep exploring
The entities involved
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Willamette Valley
Temperate ecoregion in Oregon and Washington
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Oregon
city in Ogle County, Illinois, United States